| The following
Questions and Answers section contains some
general guidelines for submitting catalog
advertising. Please note that all of our catalog
work is done by computer (i.e. we DO NOT use a
camera). If you send camera ready artwork that is
larger than our page dimensions (see below), it
will either be scanned as is or redone, so we ask
you to please send original photographs with the
artwork (maximum photo/artwork size 8½" x
14"). Although we have a very good selection
of typefaces, we ask that you do not request or use
exotic typefaces in your ads unless you are willing to
provide a copy of the typeface (in IBM PC format)
for our use. When
is the deadline for advertising?
SIX WEEKS PRIOR TO THE SHOW DATE.
What are the
dimensions of catalog pages?
FULL PAGE: 4.5"
wide x 7.38" long. Please follow this format. If your
camera ready copy is formatted for standard letter size paper,
it will not reduce proportionally and your ad will appear
smaller than the actual page size.
Can I Email my
ad(s) to JRDS?
Yes. You may send
advertising, logos, graphics, etc. to raudog@epix.net, however, PLEASE do
not email HUGE files! If your files are over
5 megs, please send them on an IBM compatible Zip100
Disk (Please note it must be a Zip100 disk) or CD.
I would like to
send my ad as a computer file. What type of
formats are acceptable?
Acceptable formats
are as follows: WordPerfect 5 or 6; QuarkXPress
version 3.3 and above; CorelDraw version 4 or 5;
Microsoft Word / Publisher 2000; ASCII text.
All MUST be IBM or Windows format.
Please do not send Macintosh files as we
cannot use them.
What graphics
formats are acceptable? What Line Screen do you
use?
We prefer TIF
format. Other acceptable formats are: PhotoShop
PSD, PDF, BMP,
GIF and JPG. Please note that all graphics
files must be in IBM PC format. We cannot use Mac
files.Please note also, that if you send
files in JPG or GIF format, the image quality may
be questionable. These formats are adequate for
on-screen presentations, but not very good for
printing purposes. If you would like to use one
of the aforementioned formats, please make sure that
any photos or grayscale artwork has a resolution of 170 dpi
and any black and white copy (line art) has a resolution of
600 dpi to ensure the highest possible image quality.
If your artwork includes both photos and black and white
copy, please scan at 600 dpi.
If you are
sending a stat, velox or film positive which
includes halftones, we use an 85 Line Screen for
reproductions.
Do you prefer
negatives or postives?
PLEASE DO NOT SEND
NEGATIVES as we are not really equipped to use
them.
If you cannot send original photos / artwork /
computer files, etc., please send a velox or
laserprint copy.
I have a few
last minute ads and the deadline has passed. Can
I still submit them?
PLEASE CALL the
office to see if we can accommodate the late ads.
We will make every effort to include the ads,
however, if the ads come in the week of the show,
there is no guarantee that they will be included.
If I have
photos or artwork, how should I attach them to
the control sheet?
Please use ONLY
paper clips or removable tape. Most of the time
the photos must be removed from the control sheet
to be scanned properly. If they are taped or
stapled to the sheet, they can be damaged. We
will NOT be held responsible for photos which are
damaged due to the use of tape or staples.
|
